Featured Food Truck: Hot Pockets

Hot Pocket Food Truck

The spotlight this week is on Nestle USA’s Hot Pocket truck; the latest promotional food truck to hit the street to promote a product. The company partnered with food truck experts, Road Stoves, to brand, set up and staff a truck for the day-long event in Hollywood to showcase the changes made to the popular product and reach a young foodie market.

The re-launch of Hot Pockets with better ingredients (including two new types of crust) is aimed at a younger “millennial” clientele; a market that is known to have a strong connection to gourmet food trucks.

Indeed it is a market that is hard to reach with traditional marketing. Even social media marketing falls short at times with every major brand vying for attention on crowded social networks. Street marketing with food trucks is not just trendy, it also works. It is no wonder that brands like Microsoft, Fritolay, and ESPN have hit the streets with short-term food truck rentals for various promotions.

It’s getting even easier for any size company to rent a food truck for a day, week or month to start their own street campaign with the recent launch of FoodTruckRental.com. It’s also a great way for food truck owners to rent out food trucks directly and potentially make over $1000 for a single day’s rental.

While it seems like a big project to undertake, renting a food truck for a promotion is easier than one might think. Road Stoves had the Hot Pocket food truck designed, wrapped, stocked and ready to go in less than a week. Throw in Jeff Mauro from Food Network’s “Sandwich King” and this food truck marketing campaign was set to make its mark among L.A.’s street food aficionados.

Guide to renting food trucks for promotional events

There are a few things to keep in mind when you conduct your search for your food truck for your promotional event:

Where to Look for Trucks to Rent

Depending on how much time you have, private rental sites are available for you to browse truck listings and find a truck on your own. If you dont have time or feel you need more help finding an appropriate truck, contact a professional food truck leasing company.

Licenses and Permits

One of the perks of renting a food truck is that truck owners will likely have obtained whatever permits or licences are required for operation. However, these permits are not universal so it is important to ensure you are renting a food truck licensed in the area in which you plan to open for business, even for a short time. Obtaining these documents on your own can be time-consuming and expensive. Websites like foodtruckrental.com include these details on rental listings and allow you to search trucks in your target area.


While a food truck for rent will have already been constructed for the industry, there may be additional work to configure things for your business. Talk to your chef and know what you require before you start your search.


Even though you are only renting for a short time, you need to know the truck will hold up.  Ask questions. A good renter can prove ongoing repairs and upkeep of the vehicle. Your food truck promotion is a big investment. You dont want to be stranded mid-event.


Find an experienced designer to create your vinyl wraps. An eye catching truck is the center of your street promotion and you want to make sure you use it effectively. Take a look at some examples of successful campaigns to get ideas for your own event.

And if it all seems too much to handle, contact www.roadstoves.com for a more guided approach to your event.